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In today's Strategy Mastermind, Executive Coach Randy Mayes outlined how much we truly make decisions with our emotions and then use logic to justify the decisions.  When we ignore this, we get into trouble.  As Randy said, we lose our relationship with ourselves which impacts our ability to have good relationships with others.

Is this important for your business?  You bet!

We all have "baggage".  This baggage is where our emotions don't align with our logic.  I shared the story of a few years ago when I first started working with Randy.  I wanted to get more business for my company.  Intellectually, I knew how to do this, but the business wasn't growing as fast as I knew it could.  I engaged Randy Mayes as a coach and he helped me understand and overcome the real issue.

In our discussion, we discovered that I already had all of the tools in place to get new clients.  In fact, I had several potential new clients ready to go that I simply hadn't closed.  The key to change is to understanding the emotion behind the change and aligning it with the logic.  Why wasn't I closing these potential clients?  The truth was that it felt good to have potential business.  I liked seeing the potential growth in my business.  I was afraid of NOT having potential clients out there, a feeling that I experienced when I first started and REALLY didn't like or want to experience again.

With this clarity, came a course of action.  I closed these clients (and more) and tripled my business in a short period of time.  In my experience, most (if not all) business owners have these kinds of barriers in their business that is holding them back in some way.  Developing a relationship with a coach, mentor, or a small and trusted team of accountability partners, is a powerful way for overcoming those obstacles!
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