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I was talking to a personal trainer friend a few weeks ago, and we were talking about the YMCA.  He made an interesting comment...  he doesn't like to go to the Y during January because it is super busy, but he knows it will start to clear out by February.  The New Year seems to inspire people to make New Years Resolutions that often include "getting into shape".  Then, predictably, people start to go back to their old routines, which does not include working out.  

This simple example, shows where "theory" and "reality" diverge.  We "know" we should work out a few times a week to stay healthy.  We have plenty of motivation to be healthy as we live within our own health every minute of every day.  We know we should keep better financial records of our business.  We know we should execute that great marketing plan we talked about last year.  We "know" a lot of things, but we end up "doing" less than what we know.  Imagine what you could do if you just did what you already know.  Imagine what you clients or customers could do...   Imagine what your employees could do...

This week, on February 18th (Friday), at 7:30AM at 425 Downtown, our Strategy Mastermind Group will be exploring the reasons that we get "stuck" in theory land or in the land of routine... and we will chart a way out.  You won't want to miss it!

If you know someone in business who struggles with the "doing" part, give them a great gift and invite them as your guest.  Simply have them register at http://www.strategymastermind.com in the lower right hand corner. 
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This is paraphrase of a title of the Sandler sales method and it is very true.  It is easy to get fired up about a new idea or concept at an event or a  strategic planning session, but the truth is, this excitement often wears off quickly and results in little change.  Most change efforts fail because change doesn't occur in the boardroom or in a convention center.  It changes in the trenches.  It changes when good habits are formed.  Diets fail because they imply a condition outside of the normal.  Being "on a diet" implies that someday you will be "off the diet".  

The Strategy Mastermind group (as well as Brett Curry's Marketing Mastermind group) is designed to help with that transition.  If you attend a single session, you will get fired up and learn some new concepts... then nothing will happen.  If you attend sessions regularly, you will start to get into the habit of thinking differently.  If you attend all of the sessions, meet with others in the group, and discuss ways to implement what you have learned within your organization, you will see great changes occurring. 

These Mastermind groups are not only a knowledge source, but also an accountability system to help you change your habits.  We aren't looking for diets here... we are looking for a lifestyle change...  and one that will make your company much more focused and profitable!